By now you've noticed the site redesign which I completed scant minutes ago, and I bet you're wondering what the heck happened. That's a fair question -- it's a pretty severe redesign, and it probably shocked some people because it's a radical departure from how my blog has been run up until today.
I spent this morning reading back through the posts since I started here on Blogger, and it quickly became apparent to me that something has been missing. What do we call that elusive element that makes a blog successful?
Oh, right. Readership.
I have spent most of my adult life campaigning for environmental awareness because I genuinely care about our planet. I want nothing more than to see us get back on the right track, to find balance and harmony with our ecosystem, to fix the glaring errors of the past and develop new strategies to benefit our world and ourselves. To that end I've tried to provide helpful, positive commentary on new innovations in environmental science and useful tips on how to green up your personal life. I have done this because I truly believe in basic human goodness and the capacity to change our attitudes and way of life for the better.
And nobody seems to be listening.
Every day I scan the environmental news diggs, searching for articles highlighting positive, forward thinking motion towards realistic, eco-friendly change. But all too often the light at the end of the tunnel turns out to be an oncoming train -- a train fueled by ignorance, by short-sightedness, and most especially by an overriding sense of apathy towards these issues. I know there are people who care as much as I do out there, but we seem to be in the minority. People are far more concerned with comfort and short-term security than they are with influencing government and industry to put on the brakes before we go careening off the cliff towards which we're driving with reckless abandon. And frankly, I've had it.
So from now on you're going to get something very different from the Blog Formerly Known As Green Me Up. I'm not pulling punches anymore. If I see lies, I'm calling them lies. If I see inconsistency, I'm going to shore it up. And if I see hypocrisy, complacency or apathy, I'm going to nail it to a wall.
I haven't lost hope. I still believe in a green future. It's just time for me to take a more aggressive stance. Eco-warriors, unite! We're going to get this train back on track if we have to get out and push.